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Educate your customers about full lifecycle management. Now.

In an our current time with sustainability being more than just a buzzword, also consumers should be guided towards making the more responsible choices. Companies need to not only focus on transforming their own mind sets and business models, they also need to take a role in educating consumers. In the following we will outline […]

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Farming 2.0: Harnessing Technology for a Sustainable Tomorrow

Smart farming, synonymous with connected farming, is ushering in a transformative era for agriculture by seamlessly integrating real-time information systems. This includes deploying advanced technologies like sensors and small robots with cameras to monitor and manage crop health. While still in the pilot phase, modern farms are progressively adopting these innovations to optimize resource usage, […]

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Stop Data Littering! Start Algorithmic Sustainability Now!

How much data do you waste every day? You might think that data is harmless, but it’s not. Data littering is a serious issue that affects our environment, privacy, and security. Here’s how digital twins can help us reduce our digital footprint and create more sustainable and also profitable products. Today, when you acquire almost […]

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Embracing Autonomy: Sustaining Freedom with Sustainability

One of the defining features of my personality is the quest of being free, that is, not at the mercy of any indiscriminate authority. It likely stems from my childhood, in which my different interests and perhaps autistic thinking were often in conflict with the establishment. Early school was torture, as the system tried its […]

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Fire & Care? How Digital Twins Forge a Greener Future

Swarm of Scooters After a warm summer weekend, our office neighborhood is often littered with electric scooters, abandoned by their casual users. Some are out of battery, some broken. When our harbor sea water is clear, one can spot a few on the bottom too. Scooter rental companies painstakingly collect and recharge these fleeting assets, […]

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Energy Elephants: The Historical Shift in Automotive Innovation

Evolution of Electric and Hybrid Cars Some time ago I visited a private automobile museum in The Netherlands, together with our chairman Julf Helsingius; himself a collector of rare Land Rovers. Seeing how a single patron had preserved the history of the automobile industry was one thing, but those electric, gas and hybrid car models […]

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Technology Leaps at Home: From Alcatel to Broadcom

Last Friday I finally decided to replace my home access router, a Cisco 877W which had served me well for the last 12 years. Its venerable Alcatel ADSL chipset had, after a few thunderstorms, finally started to degrade to a point that the connection was breaking up a couple of times a day.  Like all […]

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Lessons from 157 Years of Business Evolution, Sustainability, and Resilience

My first private sector job was at A. Ahlstrom, a Finnish, but early globalized conglomerate originally established in 1865; also a BaseN customer since 2002. At the time of my first summer job in 1986, They made all kinds of paper, packaging and wooden materials, in addition to industrial pumps and power plant/factory boilers. The […]