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Sustainable Who?

Time and again we see pieces of news depicting how retailers ‘get caught’ disposing of returned and/or only slightly damaged consumer goods. Amazon does this regularly too, but their process rarely sees daylight. The more expensive the product, the smoother the process. The common reaction is to frame the retailer as immoral and unsustainable, but […]

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Sense and Sustainability

My early work experience and some of my greatest leadership examples come from A. Ahlström, a Finnish family company established in 1851. Starting there as an intern in 1984 while 13 years old, throughout the years I had the luxury of witnessing a company which sustained two world wars and always found ways to create […]

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The Ultimate Twin

Often when we initiate a customer project, our service design process quickly reveals the roadmap for transforming the existing physical product into a combined digital service. In other words, it is already clear what are we creating the digital twin of. However, the most intriguing cases are the ones where it takes some time to […]

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A scarce resource and how each of us can make a positive impact

Our planet is 75% covered by water, but 97.5% of that water is saltwater. We only have 2.5% of freshwater to drink. Yet, on a daily basis, we use 10 billion tons of freshwater worldwide. Water is without a doubt the most important resource we have. Our bodies consist of at least 60% of water. Humans also […]

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Old Mac Donald had no connected farm

I grew up in a small idyllic village where it was normal to have an own garden to grow your own food. Living at home, I have never experienced a shortage of food, regardless of whether it was vegetables or fruits. My family would also preserve the food to make it last throughout the winter. […]

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Sailor, your home is the sea – or is it?

Rethinking urban infrastructure on a global scale As a generally curious person, I am always excited to hear about the latest developments around me. This is not limited to any area, but I do care about the environment quite a bit. I am all in for optimizing things that leave room for improvement, especially when […]

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Digital Twins.. for People?

During the last few years we’ve created a plethora of Digital Twins (DT) for our customers, implanting objects like rotor sails, roofs, construction sites, SDWANs and many other real-world things successfully on BaseN. With our patented and self-sustained platform evolving more and more towards a standard, global DT/SPIME environment, we’ve also gradually added new capabilities […]

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BaseN and Digital Sustainability

Each year around this time, on the edge of the holiday season, I think of the year 2001. Especially now, as it’s now 20 years ago when I finally decided put together my ideas and the team, and establish BaseN. Since my first summer job at the age of 14, I’ve had the privilege to […]

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Preparing for Unknown Unknowns

During my career and especially with BaseN, I’ve had the luxury of seeing a great many different kind of industries and companies, ranging from mining and slaughterhouses to space exploration, gaming and high-frequency trading. In all industries there are sustainable companies and business models, and those who may prosper for now but which are almost […]

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Relativity, Business and Sustainability

When people describe their daily lives, private aspirations, careers and businesses during the many encounters I have with them on my line of work, I often hear comparisons to different ‘authorities’. Those can be successful people or companies, schools, competitors or other kind of influencers. Sometimes this constant grading is a significant part of the […]