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Rust and Chernobyl

::: nBlog ::: During my teenage years in Helsinki’s Puistola, next to my beloved and now endangered Malmi airport, two events had special impact to my thinking and world view. One was the 1986 Chernobyl nuclear disaster and the following confusion with official actions and communication. The other was Mathias Rust’s unauthorized flight from Malmi […]

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Crossing the Digital Product Shame

::: nBlog ::: During its 18 years, BaseN has encountered many successful product digitalization and service conversion projects, often deployed on BaseN Platform but also within other platforms and environments. However, there’s an even greater number of IoT projects and endeavors which have failed to reach the commercial phase and have been quietly buried into […]

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Spime Your Core Business

Concentrate and specialize – common old-school business advice In a world largely still without spime, the next generation digital twin: Concentrate on your core business! Specialize on your niche and be the world leader in it! Decide what not to do! Sell off anything else! Ditch other than most profitable customers! Conglomerates are dead! These […]