Rethinking in the Age of Digital Twins

In a rapidly changing world, where adaptability is key, the concept of concentrating and specializing in your core business has long been held as sound advice. However, the landscape is shifting, and the mantra of focusing solely on your niche is being challenged. As we move into the era of next-generation digital twins, it’s time to re-evaluate this traditional approach.

The Flaw of the Core Business Dogma

The core business dogma, while easy to grasp, has a fundamental flaw—it assumes that your core business remains constant. In reality, the world is in a constant state of flux, driven by technological innovations and unforeseen global events like the COVID-19 pandemic. As a result, what constitutes your core business is a moving target.

Today, many businesses find themselves overly fixated on maintaining their core operations, often to the detriment of their broader capabilities and potential customer base. It’s essential to shift from this rigid mindset to one of real and iterative situational awareness.

Iterative Situational Awareness

Iterative situational awareness is a dynamic and continuously evolving process of gaining an understanding of a complex situation or environment through ongoing data collection, analysis, and feedback. It involves regularly updating and refining one’s awareness and comprehension of a situation as new information becomes available or as the situation itself changes. Take stock of all your capabilities, resources, and most importantly, your customer relationships. What can you achieve with this mix?

Consider transforming one-off customers into monthly subscribers or explore innovative offerings such as “Cheese-as-a-Service” if you sell cheese. Embrace opportunism, but also protect your interests. Be vigilant about sharing your fate with suppliers, partners, or resellers, as your situational awareness and adaptability are your greatest assets in this ever-evolving landscape.

Digital twins play a significant role in achieving situational awareness. By integrating digital twins into an organization's infrastructure, businesses gain a holistic view of their operations, assets, and resources.
From Network Management to IoT and Digital Twins

BaseN’s journey, spanning over 20 years, has evolved from providing scalable network management as a service to pioneering a transformative platform. What began as a solution for network management has blossomed into a comprehensive ecosystem that places digital twins at its core, revolutionizing predictive and automated capabilities.

Our esteemed clients, industry leaders in their fields, have transcended conventional network management, leveraging BaseN Platform for an extensive range of mission-critical applications. From overseeing packaging machine drives to orchestrating high-definition TV transmitters, the possibilities are boundless.

BaseN’s foray into the realm of IoT commenced in 2004 with the innovative ‘IndN’ concept. This initiative aimed to connect and harvest data from programmable logic controllers and embedded devices. Today, it stands as a robust IoT platform, serving diverse sectors, including energy network management and construction site access control.

Now, BaseN Platform isn’t just an operational support system (OSS); it has evolved into a dynamic, multi-tenant IoT and digital twin platform catering to telecom operators and other industries. Our platform’s foundation is built on spime containers and harnesses the power of machine learning to usher in a new era of situational awareness.


In this rapidly changing landscape, embracing the shift from conventional business practices to the realm of IoT, digital twins, and next-generation digital twins isn’t merely an option—it’s an imperative. Embrace change, continually enhance your capabilities, and seize the boundless opportunities that await in this age of adaptability and innovation. The future is here, and those who embrace it will lead the charge into the digital age.

One reply on “Rethinking in the Age of Digital Twins”

Digital twins can be used to simulate different scenarios and identify potential problems before they occur. This can help businesses to improve their operational efficiency and reduce costs.

Leave a Reply

Your email address will not be published. Required fields are marked *

More to explore