Vattenfall and BaseN led Households to Energy Record Savings

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For the third consecutive year Vattenfall, one of Europe’s largest generators of electricity and the largest producer of heat, hosted the Energy Family of the Year Competition with BaseN’s energy awareness technologies for real-time energy consumption tracking. Three Finnish celebrities competed against each other for a whole year to bring down their electricity consumption as much as possible without dramatic changes in their daily lives. The previous two competition years had already proven that savings of 20-30% are possible. The last year was no exception. By simple actions the Energy Family competitors have all together saved 33 000 kWh of electricity, equaling almost 5 000 Euros. 

Using BaseN’s modern measuring technology for a year taught the competing families precisely how much energy their households use, and how that energy is used. The information, with up to minute and watt-hour accuracy, was displayed for the competitors and the public on the competition’s website. This information enabled the competitors to reduce their energy consumption and to maximize their energy savings. Another form of support to encourage savings was provided through helpful advice of Vattenfall’s Energy Expert and Competition Leader Mrs. Airi Laakkonen.

The competitors of this past year were the households of Mrs. Heidi Kyrö, pop-singer, Mr. Jukka Tammi, ice-hockey goal keeper, and Mr. Erkka Westerlund, ice-hockey coach. Vattenfall had set the target for the participants to cut their electricity bills by 10%. The final numbers were significantly higher. Family Kyrö saved 27%, family Westerlund 31% and family Tammi 37%. 

The competition winner was elected according to the actual savings, actively writing public blogs throughout the year and some additional criteria, e.g. excluding faulty appliances with unusual high energy consumption discovered through BaseN’s system and replaced within the competition time frame. The winner of the 2012 Energy Family of the Year Competition is the household of Mr. Erkka Westerlund (More information in Finnish). All the families win a free year of electricity from Vattenfall as they all exceeded the 10% savings goal. Additionally, family Westerlund wins a holiday to Finnish Lapland. 

All participating families announced that they adapted an energy aware lifestyle during the past year and are committed to go on like this in the future. “The savings were enormous and it was great to see the passion of all the families first to win and now to continue the energy efficient way of living”, says Mr. Jukka Paananen, Vice President Sales, BaseN. 

For further information, please contact:

Jukka Paananen, Vice President Sales, BaseN, tel. +358 50 387 0793 

Airi Laakkonen, Energy Expert, Vattenfall, tel. +358 40 7022 129

BaseN Corporation

BaseN is an international measurement service provider dedicated to large scale infrastructure monitoring and management. The company headquarters are in Finland and it operates around the globe. BaseN offers a complete portfolio of services that monitor, measure, analyze and forecast massive data flows, visualize the measurements, and provide real time overviews and alerting functions through tailored portals.

BaseN has developed its system for telecom networks and has applied the same technology to clean tech space and can immediately make real time data available to millions of consumers, organizations and households cost efficiently.

The BaseN Platform currently measures an equivalent of more than 10 million smart meters every minute and makes the data available in real time. BaseN aims to be the foundation of the Smart Grid by connecting every dot in the energy market.


Vattenfall is one of Europe’s largest generators of electricity and the largest producer of heat. Consolidated sales in 2010 amounted to SEK 213,572 million.

Vattenfall’s main products are electricity, heat and gas. In electricity and heat, Vattenfall works in all parts of the value chain: generation, distribution and sales. In gas, Vattenfall is mainly active in sales. Vattenfall is also engaged in energy trading and lignite mining. The Group has slightly more than 38,000 employees.

The Parent Company, Vattenfall AB, is 100%-owned by the Swedish state. The core markets are Sweden, Germany and the Netherlands. In 2010 operations were also conducted in Belgium, Denmark, Finland, Poland and the UK.

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