First preSPIME2022 activity -
Transform Products to Services
Companies still tend to focus more on optimizing the process, and less on the customer relationships that extend beyond the transactions of products. Our President & CEO, Mr. Pasi Hurri, calls it a fire-and-forget business model.
However, today, sustainable customer relationships are essential to enterprise value. And the fire-and-forget model may no longer be applicable when the shift is now on customer experience, product and service lifecycle, and sustainability.
Now is the time to completely rethink the customer relationship, make it mass-customized and personal with today’s digital technologies.
This content hub is the first preSPIME2022 activity BaseN wants to bring to you.