PRE-REGISTER FOR SPIME2022!

Stay tuned for other preSPIME2022 activities and the main SPIME2022 conference!

Content Hub

Transform Products to Services

First preSPIME2022 activity

Build long lasting and sustainable customer relationships

In this video, CEO of BaseN, Mr. Pasi Hurri, will discuss what Fire-and-Forget model is and how businesses should move to Fire-and-Remember model, how they should launch new innovations on top of existing wisdoms instead of always reinventing the wheels.

Learn the benefits of transforming your products to services in this digital economy

We at BaseN gather materials and resources that we hope can be useful for you to learn more about this topic. We will continue to add relevant materials, so stay tuned!

Rethinking the customer relationship

Companies still tend to focus more on optimizing the process, and less on the customer relationships that extend beyond the transactions of products. Our President & CEO, Mr. Pasi Hurri, calls it a fire-and-forget business model.

However, today, sustainable customer relationships are essential to enterprise value. And the fire-and-forget model may no longer be applicable when the shift is now on customer experience, product and service lifecycle, and sustainability.

Now is the time to completely rethink the customer relationship, make it mass-customized and personal with today’s digital technologies.

Content Hub: Transform Products To Services

Fire and Remember with SPIME

nBlog

Don't Fire-and-Forget Your Products

Most businesses today operate in a fire-and-forget mode. As soon as the product is sold, it becomes a mere liability for the duration of its warranty. Fire-and-forget model is sticky. It is coming to an end, though. Connectivity and sensing technologies are quickly becoming affordable. And the tile manufacturer is now able to be aware of the status and usage of every single tile she has sold – providing her with several new ways to interact with and sell more to the customer.

Podcast

Why do companies need to seriously consider this transformation RIGHT NOW?

“The easiest example is, for instance, Amazon which started just from a web shop selling books to individual customers in a fire-and-forget model. You order a book, and you got the book and that’s it.
However, the kind of a difference in Amazon is that they started to analyze the information and the customer profiles. So, they quickly came up with a recommendation model. They analyze you and they try to serve you better and then try to sell you different products based on the vast amount of information they collect. And technically any bookstore could have done this, but Amazon just had the leadership to make it happen.” – Pasi Hurri, CEO of BaseN

nBlog

IoT, Spimes and Everything-as-a-Service

How about sock-as-a-service? BaseN views IoT as the key enabler for Everything-as-a-Service. With affordable connectivity, cloud computing and eternal data storage, more and more mundane things (like socks) can be fully modeled and tracked in cyberspace. These things can be 3D-printed into connected, physical reality only when actually needed. The digital side of any thing, spime, remains in sync with the user at all times.

Video + Podcast

Digital Twins...for the Rest Of Us

Watch this vodcast, where our Communication Officer has conversation with our Senior Vice President in Sales about the current status of digital twins, and how digital twins may enter our everyday lives and homes.

Podcast

You can also listen to this as an episode on our podcast, IoT for the Rest Of Us.

Any Thing | on BaseN

Transform Products to Services

More resources to check out
PRE-REGISTER FOR SPIME2022!

Pre-register to stay tuned for other preSPIME2022 activities and the main SPIME2022 conference!