::: nBlog :::
One of the disruptive differences in our Spime architecture is that it will be user (human) centric. Products and services designed by using real time feedback from millions of customers lead to mass customization and much more persistent, if not eternal, customer relationships. Value steadily flows to the digital side, even with mundane products like (Socks).
We have seen this already with quite traditional industries like elevators and escalators made, for example, by Kone. Their People Flow ideology is rooted to becoming a service provider, offering the best transportation between floors, with the best price per person. Nearly every complex part of the elevator sends back performance data, and each transport event is stored in the cloud, to be analyzed and subsequently optimized. The user centric, evolving elevator is only possible with connectivity, massive data processing and real time control feedback.
User-centric, evolutionary design is hard, though, as existing models have been taught in engineering and business schools for the last couple of centuries. Now for the first time, the prototype becomes the norm – your (even physical) product or service will continuously change to better meet your needs. For the deterministic architect or engineer, this is blasphemy. With new digital possibilities, products and services can also merge and split on demand.
Spimes will inevitably introduce former US Secretary of Defense Donald Rumsfeld’s famous ‘known unknowns’ and even ‘unknown unknowns’ into every product and service, what comes to their lifecycle. Only companies who start preparing now (or yesterday) will remain competitive, by having enough data and processing capability to counter even unknown unknowns, in real time.