Crossing the Digital Product Shame – How to Thrive in this Era

In its 18-year journey, BaseN has witnessed numerous triumphs in digital product deployments and service conversions, both on the BaseN Platform and other environments. However, there’s a silent underbelly of failed IoT projects that never make it to the commercial realm, with some companies experiencing multiple consecutive setbacks, breeding a reluctance to venture again.

Understanding the Digital Landscape

At BaseN, we acknowledge that achieving a pristine greenfield digital product deployment is a rarity. Many of our successful customer deployments have involved salvaging fragments from less fortunate projects. Through a meticulous service design process, we extract invaluable learning points, creating a robust knowledge base of diverse digital service models. This approach transforms setbacks into stepping stones toward success.

Deciphering Failure in Digital Service Projects

A failed digital service project is a culmination of various decisions, often exacerbated by a lack of dedicated leadership bandwidth. Such projects are sometimes treated as mere fact-finding missions, lowering expectations and relegating them to the periphery of a company’s priorities. The allure of concentrating on the ‘core business’ – whether it’s traditional product sales or labor-based services – frequently overshadows the digital leap, leaving companies lagging behind. Unfortunately, by the time they realize, the competition has seamlessly integrated digital add-ons to their legacy products.

The Crucial Shift to Digital Transformation

We firmly believe that every customer-centric business must embrace digital transformation. The key lies in connecting with and understanding customers on a deeper level, transitioning from product-centric models to dynamic services that incorporate ever-evolving products. The choice is clear: either businesses lead the digital transformation themselves or risk being overtaken by competitors who are quicker to adapt to the digital landscape.

Unearthing Success Through Digital Adaptation

Success in the digital realm demands a shift in mindset – viewing each setback as an opportunity for growth. By allocating sufficient leadership bandwidth and treating digital projects as integral to business strategy, companies can break free from the gravitational pull of legacy practices. A proactive approach to digital transformation ensures businesses remain agile, resilient, and poised to meet the evolving needs of their customers.

In the dynamic world of digital innovation, embracing change is not an option but a necessity. BaseN’s journey, marked by both triumphs and setbacks, underscores the transformative power of learning from failures. As businesses navigate the digital landscape, the path to success lies in cultivating a mindset that sees every digital endeavor, regardless of past setbacks, as a crucial step forward. It’s not just about surviving in the digital age; it’s about thriving and leading the way in a landscape that rewards adaptability and innovation.


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